Presentation: Tweet"A/B Testing: Avoiding Common Pitfalls and Lessons Learned at Spotify"
A/B testing is quickly becoming a widely used tool for data-driven decision making...but are you sure you're doing it right? In this talk, several common pitfalls that can lead to incorrect decisions will be addressed and actionable remedies will be presented. I will also share some of Spotify's key takeaways from our A/B testing efforts and the challenges we have faced in building out our A/B testing infrastructure.
Download slides